she wants new pots and pans...

@haileenwcarvalho

61.3K followers · usually 815 views a post

Views

54.8K

Likes

356

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5

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3

SoundTikTok sound · original sound - haileenwcarvalho

Why it worked

The creator leverages a common gifting scenario (Christmas presents) and a popular, aesthetically pleasing product (Caraway cookware) to drive traffic to a better-priced alternative on TikTok Shop, using a direct call to action and a clear benefit (saving money).

Summary

The creator is shopping for Christmas gifts and finds a set of Caraway pots and pans that her mother wants. She notes the high in-store price and directs viewers to a better deal on TikTok Shop, providing a link.

Structure

1Mother wants new pots and pans for Christmas
2Creator shops for them in-store
3Finds Caraway cookware but notes the high price
4Highlights a better deal on TikTok Shop
5Encourages viewers to use the provided link

Product placement

Caraway (cookware brand): ACTS - The video shows Caraway pots and pans on display and discusses them as a potential Christmas gift. Removing it would change the video's focus. Caraway (cookware brand): APPEARS - The brand name is visible on the display stand. Removing it would not change what happens in the video.

Call to action

put the link below for you too

On-screen text

she wants new pots and pans...

Original caption

Getting her those gorgeous posts and pans she wants for Christmas! #caraway #potsandpans

More from @haileenwcarvalho

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Transcript

My mother said she wanted a new set of pots and pans for Christmas this year. So I'm at the store shopping for some and I found the ones that she wanted because it was the Caraway ones. But this price down here is actually insane. I don't want to spend that much money on her because on the TikTok shop you can get that whole set and it comes with the organizer piece and all the different colors too. So I'm gonna put the link below for you too because it's a way better price. It'll ship directly to me. Don't have to worry about getting it in the store. So I'm not paying crazy store prices. If you want to grab this Caraway pots and pans set, I'm gonna put the link below for you too.