👩🏻‍⚖️ 검사 고지원 ➡️ 🍬 엿마을 고은새

@netflixkr

11.2M followers · usually 64.3K views a post

Views

1.7M

Likes

227.9K

Comments

1.4K

Shares

2.3K

SoundTikTok sound · original sound - netflixkr

View velocity

+1.2M views over 21.4d · ~54.1K/day · 7 observations

Promoted product

Our Sticky Lovewww.netflix.com ↗

Why it worked

The video effectively uses visual transitions and on-screen text to highlight the drama's title and its availability on Netflix, leveraging the platform's brand recognition to drive viewership.

Summary

The video features a woman in two different outfits, first in a professional setting and then in a more casual outdoor setting. It promotes the K-drama "Our Sticky Love" (이런 엿같은 사랑), highlighting that it is currently streaming exclusively on Netflix.

Structure

1Introduction of the drama's characters.
2Showcasing the drama's title and theme.
3Announcing that the drama is now streaming.
4Directing viewers to watch it on Netflix.

Product placement

Netflix (ACTS - it is the platform where the show "Our Sticky Love" is being streamed, and the video is promoting watching it there. Removing it would change the context of the promotion.)