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22.0Talking HeadOther hookEntertainment
Hook
MOUSETTRAP
@netflixkr
11.2M followers · usually 64.3K views a post
Views
1.4M
Likes
2.6K
Comments
31
Shares
62
View velocity
+1.2M views over 7.5d · ~163.5K/day · 8 observations
Why it worked
The video effectively uses a relatable scenario of identity theft and the resulting distress to create intrigue. The suspenseful tone and the visual cues of the character's struggle, combined with the "Mousetrap" title and Netflix branding, create a compelling hook for viewers.
Summary
The video is a trailer for the Netflix series
Structure
- 1A person is unable to prove their identity on their phone.
- 2The person is distressed and tries to use their phone.
- 3The person is in a public space and seems to be in trouble.
- 4The person is talking on the phone, expressing distress.
- 5The video transitions to a scene with other people, suggesting a larger plot.
- 6The video ends with the Netflix logo and "Now Playing" message.
Product placement
Netflix (appears): A streaming service logo appears in the corner of the screen throughout the video. Removing it would not change what happens in the video. Netflix (appears): The "NOW PLAYING ONLY ON NETFLIX" card appears at the end of the video. Removing it would not change what happens in the video.
On-screen text
MOUSETTRAP
NETFLIX
My identity's gone - I can't even prove I'm me.
내 신분이 사라졌다 - 나조차 나를 증명할 수 없다.
NETFLIX
Original caption
“you’re not you.” everywhere he turns, the answer is the same. <Mousetrap> is now playing, only on netflix. #들쥐 #Mousetrap #kdrama #dorama
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