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131Talking HeadCuriosity Gap hookLifestyle
Hook
the reason why i get up every morning
@emslilia
6.3K followers · usually 3.5K views a post
Views
451.1K
Likes
60.0K
Comments
259
Shares
3.9K
View velocity
+95.3K views over 15.0d · ~6.3K/day · 14 observations
Why it worked
The video taps into the relatable desire for a satisfying morning routine and visually appealing food, using aesthetically pleasing shots and text to create a sense of aspirational lifestyle content.
Summary
The video shows a person preparing a breakfast bowl with yogurt, granola, fruit, and nut butter, while also pouring milk into a cup of coffee. The on-screen text states "the reason why I get up every morning," implying that this breakfast and coffee routine is the motivation for waking up.
Structure
- 1Pouring milk into coffee
- 2Showing a breakfast bowl with various toppings
- 3Adding more ingredients to the breakfast bowl
- 4Close-up of the finished breakfast and coffee
On-screen text
the reason why i get up
every morning
Original caption
what’s you favorite breakfast? 🧖🏼♀️🌸🧚🏼#yoghurtbowl #breakfastinspo #breakfast #chiapudding #chiabowl
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