Why it worked
The video taps into the popular 'nighttime routine' trend, showcasing relatable self-care activities and products that viewers might be interested in incorporating into their own routines.
Summary
The video shows a nighttime routine that includes preparing chia pudding with magnesium and then applying a face oil and brushing teeth with an electric toothbrush.
Structure
- 1Preparing chia pudding
- 2Taking magnesium supplement
- 3Applying face oil
- 4Brushing teeth
Product placement
Holistic Magnesium (a supplement that aids in bodily functions) ACTS - it is shown and implied to be taken. Removing it would change the video's focus on wellness. Sea Buckthorn Instant Glow Face Oil (a skincare product) ACTS - it is shown and implied to be used. Removing it would change the video's focus on skincare. Electric Toothbrush (a device for cleaning teeth) ACTS - it is shown and implied to be used. Removing it would change the video's focus on oral hygiene.