Why it worked
The video taps into the popular 'how much I spent' travel trend, offering a relatable and visually engaging breakdown of expenses in a desirable location. The use of on-screen text with currency conversions makes the information easily digestible for a global audience.
Summary
The creator documents her expenses during a day trip to Scotland, showing the cost of various food and drink items she purchased. She breaks down the prices of coffee, breakfast, coconut water, bottled water, a Nando's meal, a sandwich, and another coffee.
Product placement
Blank Street Coffee: acts - sells coffee and other drinks. Removing it would change the video. Vita Coco Coconut Water: acts - sells coconut water. Removing it would change the video. Evian: acts - sells bottled water. Removing it would change the video. Nandos: acts - sells grilled chicken and fries. Removing it would change the video. A sandwich from an unnamed shop: acts - sells sandwiches. Removing it would change the video. Coffee from an unnamed shop: acts - sells coffee. Removing it would change the video.