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84.5Talking HeadWarning hookLifestyle
Hook
If your planning on visiting Switzerland this is ur sign to start saving now
@jasmiinekonoroth
30.2K followers · usually 4.9K views a post
Views
408.0K
Likes
36.8K
Comments
211
Shares
1.7K
Why it worked
The video uses relatable sticker shock about everyday expenses in an expensive tourist destination to create a humorous and shareable piece of content. The specific, high prices mentioned for water are attention-grabbing and serve as a strong, albeit negative, endorsement of Switzerland's cost of living.
Summary
The creator shares a humorous warning about the high cost of living in Switzerland, specifically highlighting the exorbitant prices of water. She shows a bottle of Evian water and mentions the cost of tap water at a restaurant to emphasize her point.
Structure
- 1Creator introduces the topic of visiting Switzerland and saving money.
- 2Creator shows a bottle of Evian water.
- 3Creator states the high price of bottled water.
- 4Creator states the high price of tap water at a restaurant.
- 5Creator implies Switzerland is expensive.
Product placement
Evian water bottle (appears, removing it would not change what happens in the video)
On-screen text
If your planning on visiting Switzerland this is ur sign to start saving now
(It was $17 for a bottle of water and $10 for a GLASS OF TAP water at a restaurant)
Original caption
+ $60 for a one way gondola 👌🏻👌🏻 #switzerland #expensive #travel #budgettravel
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