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126Text-HeavyDirect Question hookLifestyle
Hook
WHY WHY WHYYYY
@angelicfawnrose
16.6K followers · usually 2.7K views a post
Views
342.5K
Likes
63.6K
Comments
212
Shares
600
Why it worked
The video taps into strong 2000s nostalgia and a shared sentiment among viewers who also loved the specific aesthetic of Victoria's Secret lipgloss packaging, making it highly relatable and shareable.
Summary
The creator laments that Victoria's Secret changed the packaging of their lipgloss, which they consider to be the cutest 2000s packaging ever. The video showcases several of the older lipgloss designs.
Structure
- 1Creator expresses dismay over packaging change
- 2Video shows examples of old lipgloss packaging
- 3Creator implies nostalgia for the old designs
Product placement
Victoria's Secret: ACTS - its lipgloss packaging is the subject of the video, and the creator expresses dismay over its change. Removing it would fundamentally alter the video's topic. Victoria's Secret lipgloss: ACTS - the product itself is shown and discussed, specifically its packaging. Removing it would remove the video's subject.
On-screen text
WHY WHY WHYYYY
did victoria's secret
have to change
literally the cutest
2000s lipgloss
packaging ever???
Original caption
literally my signature lipgloss pls don’t do this to me (thank goodness i have about 5 million) #victoriasecret #lipgloss #vsangel #relatable #girlblogger
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