Why it worked
The video leverages a popular "makeup hack" trend, demonstrating a novel use for a skincare product in a makeup routine, which appeals to viewers interested in beauty and skincare experimentation.
Summary
The creator tests a makeup hack using Byoma's Milky Toner, applying it as a base before foundation. She blends the product into her skin with a brush, demonstrating its application and coverage.
Structure
- 1Introduction of the hack and product
- 2Application of the toner as a base
- 3Blending the product with a brush
- 4Creator's reaction and final look
Product placement
BYOMA (brand name on bottle) - skincare product; BYOMA Milky Toner (product name, spoken in caption) - skincare product