Why it worked
The video leverages a popular skincare product for an unconventional makeup hack, creating curiosity and shareability. The "hack" format appeals to viewers looking for quick, affordable beauty tips.
Summary
The creator demonstrates a makeup hack using Byoma Milky Toner. They apply foundation and concealer, then pour the toner onto their hand and blend it into their face with a brush, seemingly as a primer or setting agent for makeup.
Structure
- 1Apply foundation and concealer
- 2Pour Byoma Milky Toner onto hand
- 3Blend toner into face with a brush
- 4Continue blending makeup with brush
Product placement
Byoma Milky Toner: acts - used in a makeup hack to apparently improve makeup application and save the creator's makeup routine. Removing it would change the hack. Byoma: appears - logo on the product bottle. Removing it would not change what happens in the video.