This video likely performed well due to its relatable content about personal appearance and a significant life event (graduation). The use of trending audio and a simple visual comparison would have made it easily digestible and shareable.
Summary
The video shows a woman with her hair styled in two different ways. She first shows her hair down and then with her graduation cap and gown on, implying a comparison between the two looks.
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Transcript, structure and on-screen text
3 beats and 2 lines of on-screen text — the parts you need to write your own version.