Why it worked
The video provides concise, honest reviews of popular makeup products, using a clear rating system and direct on-screen text to convey key takeaways. This format is highly scannable and informative for viewers interested in beauty product recommendations.
Summary
This TikTok slideshow reviews several new makeup products, including concealers, a setting spray, a sculpting stick, blush, foundation, lip tint, and a duo stick. Each product is given a rating out of 10, with brief commentary on its performance and texture.