Why it worked
The video's relatability and the creator's authentic portrayal of a morning routine, combined with the subtle inclusion of beauty products, likely resonated with viewers seeking practical and achievable lifestyle content.
Summary
This video shows a "realistic" morning routine of a 31-year-old balancing a 9-5 job and content creation. It follows her from waking up, through her skincare and makeup application, to getting dressed and making coffee.
Product placement
rhode HIGHLIGHT MILK (ACTS - used as makeup, its result is visible on the face, removing it would change the makeup look)
TheraBreath (ACTS - used for mouthwash, its result is fresh breath, removing it would change the routine)
Burberry (APPEARS - a box on a shelf, removing it would not change what happens in the video)
Charlotte Tilbury (APPEARS - mentioned in caption, but not shown acting or appearing in video)
Saie (APPEARS - mentioned in caption, but not shown acting or appearing in video)
Haus Labs (APPEARS - mentioned in caption, but not shown acting or appearing in video)
La Roche-Posay (APPEARS - mentioned in caption, but not shown acting or appearing in video)
Makeup By Mario (APPEARS - mentioned in caption, but not shown acting or appearing in video)
Dyson (APPEARS - mentioned in caption, but not shown acting or appearing in video)
Not Your Mother's (APPEARS - mentioned in caption, but not shown acting or appearing in video)
skinsmart_antimicrobial (APPEARS - mentioned in caption, but not shown acting or appearing in video)
Maybelline NY (APPEARS - mentioned in caption, but not shown acting or appearing in video)
quip (APPEARS - mentioned in caption, but not shown acting or appearing in video)