@kamillarew — 7x breakout selling Color Wow Dream Coat

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Realistic

@kamillarew

20.1K followers · usually 5.3K views a post

Views

35.2K

Likes

5.0K

Comments

Promoted product

Color Wow Dream Coat

Why it worked

The video likely resonated with viewers due to its relatable "realistic" morning routine format, showcasing the creator's daily life and self-care practices in an authentic way.

Summary

This video follows a 31-year-old woman's realistic morning routine as she balances a 9-5 job and content creation. It shows her getting ready, doing her makeup, choosing an outfit, and preparing coffee and breakfast.

Structure

1Waking up and initial routine
2Skincare and makeup application
3Getting dressed
4Preparing coffee and breakfast
5Final touches and leaving

Product placement

Color Wow Dream Coat (ACTS - used on hair, likely for styling, removing it would change the hair outcome) Lux Unfiltered (APPEARS - brand name on a packet, removing it would not change what happens in the video) TheraBreath Fresh Breath Oral Rinse (ACTS - used for rinsing mouth, removing it would change the oral hygiene routine) Loven Fresh Protein Everything Bagels (ACTS - used for breakfast, removing it would change the breakfast meal) MALK Organics Coconut Milk Creamer Vanilla (ACTS - used in coffee, removing it would change the coffee preparation)

Original caption

I think I’ve officially entered my maxi girl era 🌻🙈 also I’m planning a vacation next month and need good recs for Florida beaches in the gulf. Help ladies!! 🌊👙☀️🏝️🐚 #realisticmorningroutine #summermorningroutine #lifeinyourthirties #tuesdaymorningroutine @quip @TheraBreath @MacKenzie-Childs @MALK Organics @Charlotte Tilbury @Saie @Haus Labs @LaRochePosayUS @rhode skin @Makeup By Mario @Sephora Collection @Maybelline NY @+ Lux Unfiltered @Not Your Mother's @Color Wow Hair @Huda Beauty @Owala @Needed Nutrition