ITV NEWS

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Why it worked

The video likely performed well due to the unexpected and humorous nature of the event, combined with the inherent drama of a sports incident. The visual of a player falling into a hole during a celebration is inherently attention-grabbing and shareable.

Summary

A Brazilian footballer, Jacy Maranhão, playing for Coritiba FC, went viral after he fell down a hole while celebrating a disallowed goal. The incident occurred during a match against Chapecoense, and he suffered an ankle injury.

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Original caption

Brazilian defender Jacy Maranhão has gone viral after he celebrated a goal by running off the pitch, jumping over the advertising boards and falling down a hole, before climbing back out. The tunnel lead to the away team’s dressing room. He suffered an ankle injury which meant he was subbed off after the incident. The 29-year-old scored in the 41st minute for Coritiba FC in their Brazilian Serie A match against Chapecoense, but the goal was eventually disallowed after a ruling from VAR. This is not the first time this has happened at the Couto Pereira Stadium as in 2014 striker Joel Tagueu fell headfirst into the tunnel hole while celebrating his goal in Coritiba’s 3-1 victory against São Paulo. #football #brazil #viral