Brut. Brazilian soccer player accidentally jumps into hole while celebrating goal that didn't count.

@brutamerica

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Why it worked

The video likely performed well due to the unexpected and humorous nature of the incident, combined with the relatable human error aspect of a player's overzealous celebration leading to an unfortunate accident.

Summary

During a soccer match, a Brazilian player named Jacy accidentally fell into a tunnel while celebrating a goal that was later disallowed. He sustained minor injuries and had to leave the game.

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Original caption

Coritiba center Jacy sustained minor injuries after he accidentally jumped into a tunnel that led to the locker rooms during a match on Sunday. The incident occurred while the player was celebrating a goal that was later disallowed due to an offside ruling. #Soccer #Football #Brazil #Coritiba #Jacy