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All breakouts
6.6Talking HeadHow-To hookLifestyle
Hook
Get a workout partner
@caleighmackenzie
675.5K followers · usually 25.2K views a post
Views
165.1K
Likes
10.1K
Comments
120
Shares
691
View velocity
+1.8K views over 8.0d · ~221/day · 7 observations
Why it worked
The creator uses humor by framing her baby as a "lazy" workout partner, which is relatable and amusing to viewers who are also parents trying to balance fitness with childcare.
Summary
The creator is looking for a workout partner to help with accountability. She shows her baby lying on a yoga mat, implying the baby is the "lazy" partner.
Structure
- 1Creator expresses need for a workout partner
- 2Creator shows baby on a yoga mat
- 3Creator calls baby lazy
Transcript
Get a workout partner and helps with accountability. There's lazy as hell.
More from @caleighmackenzie
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