when the new work process is supposed to be more efficient but it's somehow twice the work of the old process

The video uses a relatable meme format and a common workplace frustration to connect with a broad audience. The creator's expressive delivery and the on-screen text effectively convey the sentiment, making it highly shareable.

The video features a man expressing frustration with a new work process that is supposed to be more efficient but is proving to be twice as difficult as the old one. He struggles to comprehend the logic behind the new, less efficient system.