Keeping a secret from my husband

@lenamarievera

567.1K followers · usually 200.4K views a post

Views

2.8M

Likes

460.6K

Comments

8.6K

Shares

54.2K

SoundTikTok sound · original sound - lenamarievera

Promoted product

Fire & Smoke Society Seasoned Salt

Fire & Smoke Society creates and make spices, sauces and rubs that will make all your food taste better.

Why it worked

The creator shares a relatable struggle with debt and a secret plan to overcome it, creating a sense of shared experience and aspiration. The "day in the life" cooking content, combined with the personal financial journey, makes the promotion of the seasoning blend feel organic and authentic.

Summary

A mother of four is secretly saving money from her social media income to pay off $300,000 in debt and surprise her husband. She prepares a meal for her family of six, using a seasoning blend called Fire & Smoke Society Seasoned Salt, and encourages engagement on her video to help her reach her financial goals.

Structure

1Introduction and secret cooking for family
2Revealing $300k debt and financial goals
3Preparing ingredients (peppers, onions, sausage, potatoes)
4

Original caption

300K in debt.. let’s talk about it #cooking #cook #cookwithme

More from @lenamarievera

Product placement

French's Classic Yellow Mustard: it is a condiment that is used in cooking. It appears on screen. Removing it would not change what happens in the video. Magnolia Table by Joanna Gaines: it is a cookbook. It appears on screen. Removing it would not change what happens in the video. Fire & Smoke Society Seasoned Salt: it is a seasoning blend used for cooking. It is shown being used to season food. Removing it would change what happens in the video.

Call to action

If you're not a fan of reposting, don't worry, just hit copy link. And while you're at it, go ahead and follow along so we can be besties.

On-screen text

Keeping a secret from my husband COOKING FOR MY FAMILY OF SIX 300K in "debt" location home She should be home any minute and he has no idea I'm doing this roughly $300,000 me then my I'm old under $300,000 while follow bestie idea weeks aside make surprise this media income engagement me far paycheck directly the down we house another of we're just last walkthrough gonna just that it alone emoji having with

Transcript

I just checked my husband's location and he should be home any minute and he has no idea I'm doing this. We're roughly $300,000 in debt. Yes, you heard that right, $300,000 in debt. So while I have you here, if you could hit all those buttons like, share, comment and repost. And if you're not a fan of reposting, don't worry, just hit copy link. And while you're at it, go ahead and follow along so we can be besties. My husband has no idea that for the past couple weeks, I've been setting aside every penny I made so I can surprise him by saying, hey, I got the bills covered. But social media income is my only form of income. So any engagement from you truly helps me out more than you know. Now, as far as the debt goes, my goal is to use his paycheck and apply it directly to that. Because the quicker we can pay it down and pay it off, the quicker we can add onto our house without taking out another loan. And if you are new here, yes, we are a family of six living in a three bedroom house. And no, we're not looking to move. We just bought our house last year and when we did our walkthrough, we knew we were gonna add on eventually, just didn't realize how soon that was gonna be. So just know if you're in any type of debt, I hope you feel less alone. Drop me a food emoji and let me know what you're having for dinner. Thanks for cooking with me.