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@morgankunzie — 308x breakout selling McCormick Thick & Zesty Spaghetti Sauce Mix | Overshot

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308×Talking HeadStory Open hookLifestyle

Hook

It's spaghetti night in our house tonight and not only am I keeping it simple, but I'm also keeping it extra flavorful with my McCormick Thick & Zesty Spaghetti seasoning mix.

@morgankunzie

1.1M followers · usually 110.2K views a post

Views

29.5M

Likes

132.7K

Comments

520

Shares

2.7K

SoundTikTok sound · original sound - morgankunzie

Promoted product

McCormick Thick & Zesty Spaghetti Sauce Mix

This easy Thick And Zesty Spaghetti Sauce Seasoning Mix is perfect for quickly making a rich, flavorful, and satisfying homemade sauce with Italian herbs.

Why it worked

The video succeeds by positioning a branded product as a helpful solution to a common pain point: preparing quick, flavorful family meals during a busy back-to-school season.

Summary

The creator demonstrates how to make a simple spaghetti dinner using McCormick seasoning packets. She highlights the ease and flavor of the brand's products for busy weeknight meals.

Structure

1Introduction of spaghetti night and McCormick seasoning
2Step-by-step cooking demonstration of the spaghetti sauce
3Mention of McCormick's simplicity and flavor
4Tease of another McCormick product for a future meal

Original caption

#McCormickPartner One thing @McCormick Spices has always done is kept our meals simple and full of flavor! #McCormick

More from @morgankunzie

More breakout videos from this creator.

5

Final call to action to try the recipe

Product placement

McCormick (a) ACTS: the creator uses their Thick & Zesty Spaghetti Sauce Mix and Hibachi Chicken & Rice Seasoning Mix to flavor her meals. The product is the central focus of the recipe demonstration. Removing it would change the video's purpose.

Call to action

definitely give this recipe a try

On-screen text

1 packet McCormick Thick & Zesty Spaghetti Sauce Mix 1/2 lb ground beef 1/2 lb Italian sausage 1 tablespoon olive oil 1 small yellow onion, diced 3 cloves garlic, minced 2 (15 oz) cans tomato sauce 1 (14.5 oz) can diced tomatoes 1/2 cup water 1 tablespoon tomato paste 12-16 oz spaghetti noodles Freshly grated Parmesan cheese Chopped fresh parsley

Transcript

It's spaghetti night in our house tonight and not only am I keeping it simple, but I'm also keeping it extra flavorful with my McCormick Thick & Zesty Spaghetti seasoning mix. This meal is such a fan favorite in our house and in the spirit of getting back into routine with school right around the corner, this meal is a regular in our rotation because it's so simple to make and so full of flavor. But that's truly just the trending theme with McCormick because all of their meal options and ingredients are just so simple. Like this plain chicken will be turning into Hibachi chicken and rice later this week. So yeah, if you're looking to upgrade your weeknight meals, definitely give this recipe a try.

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