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11.5Talking HeadWarning hookLifestyle
Hook
Today, 11 August 2026 is Census Night in Australia
@australiainbrisbane
19.5K followers · usually 11.6K views a post
Views
187.8K
Likes
1.3K
Comments
200
Shares
706
View velocity
+8.6K views over 39.3d · ~218/day · 24 observations
Why it worked
The video uses a clear and concise message with a relatable consequence (a daily fine) to encourage participation in the census. The use of on-screen text makes the information easily digestible.
Summary
The video informs viewers that August 11, 2026, is Census Night in Australia. It highlights that failing to participate in the census could result in a daily fine of $364.
Structure
- 1Announce Census Night date
- 2State the date
- 3Warn about consequences of missing census
- 4Quantify the penalty
Product placement
7-Eleven: APPEARS - a corner watermark/logo on a sign. Removing it would not change what happens in the video.
On-screen text
Today, 11 August 2026
is Census Night in
Australia
Missing census could
cost you $364 a day
Transcript
Today, 11 August 2026 is Census Night in Australia. Missing census could cost you $364 a day.
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