@sweetcakez11 — 104x breakout

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It has come to my attention that I have a figure that is lolli

@sweetcakez11

3.7K followers · usually 4.1K views a post

Views

424.6K

Likes

47.7K

Comments

1.5K

564

Why it worked

The video leverages a high-engagement 'apology' format common in influencer culture, which naturally drives comments and community interaction.

Summary

The creator apologizes for owning an anime figure that represents a 'lolli' character after being informed by followers. She announces her intention to sell the figure on Depop to rectify her mistake.

Structure

1Creator identifies a controversial figure in her collection
2Explains she bought it without knowing the character's background
3Apologizes to her audience for the oversight
4States she will sell the figure on Depop
5Thanks followers for the feedback and closes with a polite sign-off

Product placement

Depop: a marketplace app where the creator intends to sell the figure. It ACTS as the destination for the creator's action of getting rid of the figure. Removing this mention would change the specific plan mentioned for the product.

On-screen text

It has come to my attention that I have a figure that is lolli So I would want to address it When I first bought this Figure I didn't know where she was from but I thought she was cute I didn't know she was a lolli So I will get rid of her asap I hope you guys Know where I'm coming from And once again I didn't mean to support lolli and I realized I made a mistake thank you for the people who told me in the comments I should have done my research before buying it Well I hope you guys except my apology Now have a day as sweet as cakes

Original caption

I’m super sorry I didn’t mean to support lolli i just found the figure very cute I will sell her on my depop #cutecore🎀🦴🍮🐾 #yourusername #apology #viral? #awearness