Thank god for Sunshine &

@emdalts

1.3K followers · usually 532 views a post

Views

22.9K

Likes

1.5K

Comments

61

Shares

56

SoundTikTok sound · GIRLS

View velocity

+1.2K views over 5.1d · ~238/day · 5 observations

Promoted product

Sertraline

Why it worked

The video likely resonated due to its authenticity and vulnerability in discussing postpartum mental health, a topic many mothers can relate to. The creator's positive framing of Sertraline and sunshine as aids to well-being, combined with a relatable "day in the life" visual, creates a subtle yet effective promotion of mental health support.

Summary

The creator shares a personal reflection on her postpartum experience, expressing gratitude for sunshine, Sertraline, and coffee, which help her feel lighter and enjoy her days. She contrasts this with her previous struggle with PPD/PPA, highlighting the positive impact of these elements on her current mental well-being.

Structure

1Opening with music and on-screen text about sunshine and Sertraline
2Creator drinks coffee while pushing a stroller
3Creator shares personal reflection on postpartum mental health
4Expresses gratitude for sunshine, Sertraline, and coffee

Original caption

In all seriousness though, after struggling with PPD/PPA with my first daughter, it’s so nice to feel lighter this time around 🥹 I feel like I can actually remember and enjoy these early postpartum days instead of just surviving them. Very grateful for sunshine, sertraline & my emotional support coffee 🤝☀️ #ppd #postpartum #sertraline #MentalHealth #ssri

More from @emdalts

Product placement

Sertraline ACTS - it is mentioned as something that helps the creator feel lighter and enjoy postpartum days, implying it has a positive effect on her mental health. Removing it would change the creator's stated reasons for feeling better. Coffee ACTS - it is mentioned as emotional support and is visible in the creator's hand. Removing it would change the creator's stated reasons for feeling better.

On-screen text

Thank god for Sunshine & ✨ Sertraline ✨

Transcript

Girls just wanna dance Girls just wanna have fun I don't know you But I know you wanna dance Girls just wanna dance Girls just wanna have fun I don't know you But I know you wanna dance In all seriousness though, after struggling with PPD/PPA with my first daughter, it’s so nice to feel lighter this time around 🥹 I feel like I can actually remember and enjoy these early postpartum days instead of just surviving them. Very grateful for sunshine, sertraline & my emotional support coffee 🤝☀️

More context: the dog licking his paws in the corner 🥲🙃 #motherhood #overstimu