Ela & Earth Afterpay Day Sale top picks

@elaandearth

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SoundTikTok sound · original sound - elaandearth

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Promoted product

Ela & Earth

Elevate your everyday essentials with our functional and stylish lifestyle range here at Ela & Earth. Shop our best-selling insulated water bottles, water bottle bags, lunch bags, cooler bags and more. Free shipping over $125* Australia-wide!

6 videos

Why it worked

The video effectively showcases desirable products with clear functionality and aesthetic appeal, leveraging a timely sale event to create urgency and encourage purchases. The creator's genuine enthusiasm and practical demonstrations make the items relatable and aspirational.

Summary

The creator showcases top picks from the Ela & Earth Afterpay Day sale, highlighting a versatile tote/backpack, a stylish water bottle, and practical stainless steel lunchboxes. She emphasizes the functionality and aesthetic appeal of each item, encouraging viewers to shop the sale.

Structure

1Introduction to Ela & Earth Afterpay Day Sale
2Showcase of the Arden tote/backpack
3Demonstration of the 1-liter drink bottle

Original caption

25% OFF EVERYTHING! Shop our Afterpay Day Sale before it's too late.

More from @elaandearth

Product placement

Ela & Earth (brand name appears on bag and water bottle, and is spoken) - sells bags, water bottles, and lunchboxes. The bag ACTS as a demonstration of its features (tote and backpack functionality). The water bottle and lunchboxes are shown and described, implying their use. Removing the name would change what happens in the video.

Call to action

Shop our Afterpay Day Sale before it's too late.

On-screen text

25% OFF EVERYTHING! Shop our Afterpay Day Sale before it's too late.

Transcript

Ela & Earth Afterpay Day Sale top picks. So, I thought I would take you through my top picks from the sale. Starting off strong, we've got the Arden tote and backpack. So it's literally a two-in-one bag. It's in this beautiful black and gold colorway. You can see that vegan pebble leather. So stunning. This is literally the most well-organized, so chic, so functional backpack ever. So good. I also picked up their 1 liter drink bottle. If you know me, you know I cannot go anywhere without a drink bottle, and these are literally the most beautiful bottles ever. Like I'm so obsessed. And this lilac color is divine. I also got some of their bento snack box set. So this is the lunch box, so cute. It's got the dividers inside. And then I've got my stainless steel era. So this is just so good, living in my bag. I'm thrashing this with the girl. And then I got the little snack box set. So this is for different sizes with the silicone lid. Also in that beautiful lilac color. And these have been so good. Like I've been thrashing them, the kids have been using them. They're so, so practical. And so yeah, they're my top picks from the Ela & Earth Afterpay Day sale. Shop while you can. You do not want to miss out on this sale.