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The video likely worked due to its visually appealing and creative makeup transformation, tapping into popular culture with the Spider-Man theme. The tutorial format, combined with the aesthetic appeal of the final look, would have resonated with viewers interested in makeup and cosplay.

The video shows a person applying makeup to create a Spider-Man inspired face paint design. The process involves applying foundation, concealer, and then red eyeshadow to one half of the face, followed by black outlines and details to create the spider web pattern. The creator also adds some small embellishments and mascara.