Why it worked
The video likely resonated due to its relatable premise of preparing for a virtual meeting combined with the aspirational "glazed skin" aesthetic, tapping into popular skincare trends and the creator's personal journey.
Summary
The video shows a person preparing to join a Zoom meeting, highlighting their extensive skincare routine. The on-screen text details the products and frequency of use, emphasizing a commitment to achieving "glazed" skin.
Structure
- 1Person prepares for a Zoom meeting
- 2On-screen text details a rigorous skincare routine
- 3Emphasis on tretinoin, azelaic acid, exfoliation, and hydration
- 4Implied goal of achieving 'glazed' or 'glass' skin
On-screen text
Me before joining my zoom meeting because I use tretinoin every other night, azelaic acid every day, exfoliate 3 times a week and DROWN myself in hydration everyday x