@PrismPlus

@sellwithtiktokshop_sg

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SoundTikTok sound · original sound - sellwithtiktokshop_sg

View velocity

+482 views over 22.0d · ~22/day · 6 observations

Promoted product

Prism+

Welcome to PRISM+ Singapore’s official store, where exceptional value meets uncompromising quality. Explore our collection of electronics and home appliances designed for convenience, style, and performance.

Why it worked

The video effectively uses a soft-sell approach by sharing genuine insights and advice from a company director about their successful e-commerce strategy on TikTok Shop, making it relatable and informative for other sellers.

Summary

James Leong, Director of E-Commerce and Digital for Prism+, discusses how the company started on TikTok Shop three years ago to capture a trend. He shares that he was surprised by how well high-ticket items sell on the platform, as they initially believed customers would prefer in-store experiences.

Structure

1Introduction of speaker and company
2How Prism+ started on TikTok Shop
3Surprise at high-ticket item sales
4Explanation of livestreaming benefits

Original caption

From starting out to selling it out ✨ = @PrismPlus shares the surprises, lessons, and unforgettable moments that shaped their TikTok Shop journey. #tiktokshopsgsummit #tiktokshopsg #tiktokshopseller #fyp

More from @sellwithtiktokshop_sg

Product placement

Prism+ (ACTS - the company whose director is speaking and whose product is discussed; removing it would change what happens in the video) TikTok Shop (ACTS - the platform where the company sells products; removing it would change what happens in the video)

Call to action

Go on and Try it

On-screen text

@PrismPlus I'm James Leong currently the Director of E-Commerce and Digital for Prism+ How did PRISM+ get started on TikTok Shop? What's something that surprised you when you first started livestreaming on TikTok Shop? People actually do buy from it we always thought that it's a high ticket item People would prefer to go with in store have a touch and feel and so on MINI WASHER DEMO BY OUR PRODUCT MANAGER and so on However, livestreaming through the host and creators actually allows audience to understand it via the explanations the demo and use cases provided as well So it's been incredibly helpful in terms of sales What advice would you give to new sellers on TikTok Shop? Go on and Try it Create some videos, create some livestreams You never know what will happen I think is as easy as grabbing your phone to film So the cost a barrier of entry is very low Just try TikTok TikTok Shop

Transcript

I'm James Leong currently the Director of E-Commerce and Digital for Prism+ How did PRISM+ get started on TikTok Shop? I think it got started about three years back just us trying to capture the trend and just finding out something new What's something that surprised you when you first started livestreaming on TikTok Shop? People actually do buy from it we always thought that it's a high ticket item People would prefer to go with in store have a touch and feel and so on However, livestreaming through the host and creators actually allows audience to understand it via the explanations the demo and use cases provided as well So it's been incredibly helpful in terms of sales What advice would you give to new sellers on TikTok Shop? Go on and Try it Create some videos, create some livestreams You never know what will happen I think is as easy as grabbing your phone to film So the cost a barrier of entry is very low Just try