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@smythstoys

847.5K followers · usually 4.0K views a post

Views

211.7K

Likes

13.8K

Comments

17.4K

Shares

1.5K

SoundTikTok sound · original sound - slowts1

Promoted product

Smyths Toys

5 videos

Why it worked

The video leverages a milestone (800k followers) to create excitement and incentivize engagement through a significant giveaway, encouraging user participation and brand visibility.

Summary

Smyths Toys is celebrating reaching 800,000 followers on TikTok by giving away an £800 or €800 gift voucher. To enter, users must follow the account, repost the video, and tag a friend, with the competition closing on Friday.

Structure

1Announce 800k followers milestone
2Announce giveaway of £800/€800 Smyths Toys gift voucher
3Explain entry requirements (follow, repost, tag friend)
4State competition end date

Product placement

Smyths Toys (ACTS - the store is the subject of a giveaway, and the giveaway is being run by the store's official TikTok account, implying the store is being promoted to gain followers and engagement. Removing the name would change who is running the giveaway and what is being given away.)

Original caption

COMPETITION TIME! 🎉 We’ve just hit 8️⃣0️⃣0️⃣k followers on TikTok and to celebrate we’re giving one lucky person the chance to WIN an £800/€800 Smyths Toys gift voucher! 🙌 To enter: 1️⃣ Follow Smyths Toys on TikTok 📱 2️⃣ Repost this video ♻️ 3️⃣ Tag a friend in the comments below ⬇️ Competition ends FRIDAY, 14th August at 11:59pm. ⏰ Over 18s Only. Entrants must be a resident of the UK or the Republic of Ireland. 🇬🇧 🇮🇪 Winners will be contacted directly from the smythstoys account. Please be aware of fake/spam accounts attempting to DM you claiming you have won this competition. ⚠️ Best of luck! #smythstoys #giveaway #win #toytok #fyp

More from @smythstoys

Call to action

To enter: 1. Follow Smyths Toys on TikTok. 2. Repost this video. 3. Tag a friend in the comments below. Competition ends Friday.

On-screen text

8 800K FOLLOWERS ON TIKTOK, WE'RE GIVING ONE LUCKY PERSON THE CHANCE TO WIN AN £800 OR €800 SMYTHS TOYS GIFT VOUCHER. TO ENTER, ALL YOU HAVE TO DO IS FOLLOW SMYTHS TOYS ON TIKTOK, REPOST THIS VIDEO, TAG A FRIEND IN THE COMMENTS BELOW. COMPETITION ENDS THIS FRIDAY.

Transcript

We've just hit 800k followers on TikTok, and to celebrate we're giving one lucky person the chance to win an £800 or €800 Smyths Toys gift voucher. To enter, all you have to do is follow Smyths Toys on TikTok, repost this video, tag a friend in the comments below. Competition ends this Friday.