Should we run a promotion on selected Bluey products?

@smythstoys

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SoundTikTok sound · original sound - crsedisz

Promoted product

Smyths Toys

5 videos

Why it worked

The video uses a relatable, fast-paced comedic skit to deliver a promotional message, making the advertisement feel like entertainment rather than a traditional commercial.

Summary

Two employees at a Smyths Toys store perform a short skit to announce a 20% discount on Bluey toys. The video highlights the availability of the sale both in-store and online.

Structure

1Employees pose a question about running a promotion
2One employee dismisses the question as a waste of time
3The punchline reveals the promotion is already happening
4Final call to action for the sale

Product placement

(a) Smyths Toys: The retailer where the video is filmed and whose website/stores are being promoted for a sale. It acts as the venue for the promotion. (b) Bluey: The brand of toys being sold. It appears as the subject of the sale.

Original caption

Up to 20% OFF on selected Bluey Toys! 🐾 😍 Available in-store and online until 2nd November, while stocks last. Don’t forget, FREE Delivery on orders over £20/€25 at Smyths Toys! *T&Cs apply. #smythstoys #bluey #blueytok #doglover #toytok