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28.7Talking HeadCuriosity Gap hookB2B
Hook
I FOUND MY
@pricey.mami
26.9K followers · usually 533 views a post
Views
15.3K
Likes
885
Comments
12
Shares
326
Promoted product
Scrummys
Why it worked
The creator uses enthusiastic language and vivid descriptions to convey their positive experience with the food, making it highly appealing to viewers looking for new dining options.
Summary
The creator visits Scrummys, a carry-out restaurant in Capitol Heights, MD, highlighting its delicious food, good portions, and bold flavors. They recommend it as a go-to spot for cravings and encourage viewers to save it for their next food run.
Structure
- 1Introduction to Scrummys in Capitol Heights, MD
- 2Praise for the food's taste and portion size
- 3Highlighting menu variety (burgers, wings, platters, etc.)
- 4Encouragement to visit and save for future reference
Product placement
Scrummys: ACTS - a restaurant that sells fried chicken, burgers, and platters. Removing it would change what happens in the video. Scrummys: APPEARS - logo on a cup. Removing it would not change what happens in the video.
Original caption
DMV, put this one on your food list 👀🔥 I stopped by Scrummys in Capitol Heights and BABY… the food was hitting. 😭🔥 Good portions, bold flavor, and definitely one of those carryout spots you can easily end up craving again. They’ve got burgers, wings, platters, loaded fries, wraps and more — so come hungry. 😂 📍 Scrummys 1430 Addison Rd S Capitol Heights, MD 20743 If you’ve already been, what’s your favorite thing on the menu? 👀 And if you haven’t… save this for your next food run. #Scrummys #DMVFoodie #CapitolHeights #MarylandFoodie #DMVEats
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