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Hook
HALLOWEEN CANDY IS OUT,
@kimberly__heath
2.7K followers · usually 407 views a post
Views
138.9K
Likes
3.7K
Comments
75
Shares
1.1K
Promoted product
Brachs Spooky Graveyard Candy
Why it worked
The video taps into the seasonal excitement for Halloween candy and highlights a novel, visually appealing product with fun flavors, making it shareable and relatable for viewers interested in seasonal treats.
Summary
The video showcases a new Halloween-themed candy called "Spooky Graveyard" by Brachs. The creator highlights the candy's cute graveyard shapes and its various flavors.
Structure
- 1Showcases Halloween candy aisle
- 2Picks up Brachs Spooky Graveyard candy
- 3Describes the candy's appearance and flavors
- 4Expresses excitement about the candy
Product placement
BRACHS: ACTS - This is a brand of candy that is being showcased and discussed. Removing it would change the video's focus. It is the subject of the video. BRACHS: APPEARS - There are multiple instances of the BRACHS logo on the packaging of the candy. Removing these would not change what happens in the video.
Original caption
Halloween Candy! @Kroger #krogerfinds #candy #halloween #sweet #spooky
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