If you know me and my mom, you know we love a good movie night.

@addison.briann

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SoundTikTok sound · original sound - addison.briann

Promoted product

M&M's Halloween Blend

3 videos3 creators

Why it worked

The video succeeds by integrating the product into a relatable, cozy lifestyle moment rather than using a traditional ad format, making the brand feel like a natural part of the creator's personal traditions.

Summary

A creator and her mother prepare for a movie night by setting out bowls of M&M's Halloween blends. They discuss their love for the spooky season and enjoy the snacks while getting ready to watch a movie.

Structure

1Introduction to movie night tradition
2Unboxing and displaying M&M's Halloween blends
3Setting up the cozy movie night atmosphere
4Enjoying the snacks together
5

Original caption

#mms_partner Boo-vie night with my mom isn't official until the M&M’S Halloween Blend bowl comes out 🍬👻 @M&M'S US

More from @addison.briann

Product placement

M&M's (a) ACTS: The creators display, open, pour into bowls, and eat M&M's Halloween Blend and Peanut M&M's, explicitly calling them the "perfect star of the show" for their movie night. Removing these products would remove the entire premise of the video.

On-screen text

#MMS_Partner

Transcript

If you know me and my mom, you know we love a good movie night and tonight I'm partnering with M&M's to show off their new M&M's Halloween blends because we're watching a scary movie. We're in the mood for spooky season. I love that since I've moved out, now when she comes over for movie night, it feels like a whole little event and so I love pampering her and setting it up super cute. So of course the M&M's were the perfect star of the show for tonight and peanut M&M's are actually our favorite snack. And if you didn't already know this about me, Halloween is my favorite holiday and I love spooky season. I just think it's so fun and it's definitely my favorite time of year. Thank you to M&M's for making our movie night perfect and thank you guys for watching.