Why it worked
The video taps into public interest in royal family members, particularly children, by presenting a chronological visual history of a beloved young royal's milestones.
On-screen text
Princess Charlotte birthday photographs through out the years
1st Birthday (2016):
A collage of adorable pictures at Anmer Hall in Norfolk, showing her with a stuffed toy and standing up holding a chair.
2nd Birthday (2017):
Taken by Kate at home. Charlotte wore a yellow knitted cardigan with a navy bow, looking at the camera while turning book pages.
3rd Birthday (2018):
Wearing a smart red coat, tights, and shoes with a pink scarf—captured on her first day at Willcocks Nursery School.
4th Birthday (2019): A series of playful outdoor shots at Kensington Palace and Norfolk, showing her in a blue floral dress climbing and running in the garden.
5th Birthday (2020): In a navy and white checkered dress, holding homemade pasta for care packages delivered during the COVID-19 pandemic.
6th Birthday (2021):
A close-up by Kate in a blue and pink floral dress, with many noting her resemblance to the late Queen Elizabeth II.
7th Birthday (2022):
Cuddling the family dog Orla in one shot, and wearing a light blue sweater on grass surrounded by purple flowers in another.
8th Birthday (2023):
Relaxing in a hammock in Windsor. Fans remarked on how much she resembled her grandmother, Princess Diana.
9th Birthday (2024):
Smiling against flowers while wearing a burgundy cardigan, navy sweater, and blue denim skirt.
10th Birthday (2025):
A milestone birthday shot by Kate on an iPhone during a trip to Cumbria. She wore a Jack Pyke camouflage jacket and navy leggings.
11th Birthday (2026):
A sun-drenched photo by Matt Porteous during the family's Easter break in Cornwall. She wore a red and black striped jumper and jeans, standing in a field of daisies.