Overshot — find the TikToks breaking out, and what they're selling

Loading video…

For those of you that are new here: I started a tradition 3 years ago where we get nice photos taken of our family every year on my birthday.

@paulylong

3.8M followers · usually 111.8K views a post

Views

1.8M

Likes

48.9K

Comments

555

735

Why it worked

The post leverages a relatable and heartwarming family tradition, showcasing genuine moments that resonate with viewers. The visual appeal of the photos and the personal narrative create an emotional connection, driving engagement through likes and shares.

Summary

The creator shares their annual family photo tradition, which takes place on their birthday. They explain that these photos serve as their profile picture for the year and are pinned to their profile until the following year's photos are taken. The post is a collection of these family photos.

Structure

1Introduction to the annual family photo tradition
2Explanation of the tradition's significance
3Showcasing the family photos
4Expressing love and gratitude

On-screen text

For those of you that are new here: I started a tradition 3 years ago where we get nice photos taken of our family every year on my birthday. It's the only gift I'll ever ask of my wife and children. It becomes both my profile pic for the year and a pinned post to my profile until the new pics go up the following year. So please enjoy these beautiful moments with us as we head into our 4th year as a family. - As always, with lots of love, The Long’s❤️

For those of you that are new here: I started a tradition 3 years ago where we get nice photos taken of our family every year on my birthday.

Why it worked

Summary

Structure

On-screen text

Original caption

More from @paulylong