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3 videos2 creators
383Talking HeadCuriosity Gap hookLifestyle
Hook
This isn't a bag charm...
@emilychaho
6.0K followers · usually 600 views a post
Views
223.8K
Likes
14.3K
Comments
284
Shares
4.2K
Promoted product
mirumi
mirumi.co.uk
Why it worked
The video leverages the creator's personal style and a visually appealing, novel product to create a relatable and engaging "haul" or "unboxing" style content that appeals to fashion and gadget enthusiasts.
Summary
The creator introduces a "charm robot" called Mirumi, showcasing its cute appearance and interactive features. The robot is presented as a unique accessory that can be attached to bags.
Structure
- 1Introduction of Mirumi
- 2Demonstration of Mirumi's features
- 3Attaching Mirumi to a bag
- 4Expressing affection for Mirumi
Product placement
Miu Miu: (a) it APPEARS - a corner watermark, a channel or studio logo, an end card, a credit, a name on clothing, a repost stamp. Removing it would not change what happens in the video. Mirumi Tokyo: (a) it ACTS - it is shown as a product, and its features are discussed. Removing it would change what happens in the video.
Original caption
This is NOT a bag charm… meet Mirumi 🥹 @mirumi_tokyo #Mirumi #CharmRobot #BagCharm #JapanFinds #MiuMiu
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