Yo, my favorite type of blind boxes are the ones that you can wear like an accessory.

@spoiledmel

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Promoted product

MINISO YOYO

MINISO Celebrates One Year of its Proprietary IP YOYO with Its First Overseas Birthday Pop-Up in Thailand

6 videos6 creators

Why it worked

The video leverages the 'blind box' unboxing trend and connects the product to a specific K-pop idol, creating a relatable 'fan' motivation that encourages viewers to purchase the items to match their favorite celebrity.

Summary

The creator unboxes several 'YOYO' blind box plushies from Miniso, demonstrating how they can be used as bag accessories. She shares her excitement about collecting specific characters and mentions purchasing them to match with her sister and K-pop idol Kim Gyuvin.

Structure

1Introduction to blind box bag accessories
2Unboxing YOYO Meadow Pom Pom collection
3Revealing the Yoyo Strawberry plush
4Attaching the plush to a bag

Original caption

I can’t believe the kim gyuvin is a YOYO stan. That’s my man fr. @MINISO OFFICIAL #MINISO #MINISOYOYO

More from @spoiledmel

Product placement

MINISO (a) ACTS: the creator visits the store to purchase products, and the store is tagged in the caption. Removing it would change the context of where the products were acquired. YOYO (a) ACTS: the creator unboxes, displays, and attaches these blind box plushies to her bag. Removing them would change the entire subject of the video.

On-screen text

my past pulls <3 MINISO YOYO MEADOW POM POM match with your friends gyuvin likes YOYO

Transcript

Yo, my favorite type of blind boxes are the ones that you can wear like an accessory. I especially love the vinyl plushies that you can just clip onto your bag and then take with you everywhere. And no surprise here, I went to Miniso and I got a few more because our little magical girl Yoyo came out with a new collection called Meadow Pom Pom. This whole collection overall makes the cutest bag accessories. But I really, really, really wanted Miss Yoyo Strawberry. And my luck was so good because I got her on the first try. I was so happy because this never happens to me, but she's so cute I had to put her on my bag immediately. So cute, so precious. I can't wait to wear her out and show her off. I got so lucky on my first try, but I did end up buying five boxes, so these are the ones that I got. And I also got some for my sister so she could also wear them on her bag and we can match. This is my first time getting this version for the tilted head. I got it because Kim Gyuvin, my ult bias, he went to Miniso and bought a bunch of Yoyos and opened it on livestream. So I bought one because I wanted to match with him. Miss Yoyo is universally loved.