yall we’ve lost a diva baddie… drop curling iron suggestions down below

@delareilley

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SoundTikTok sound · original sound - delareilley

Promoted product

BIO IONIC curling iron

Shop our various types of professional curling irons and curling wands. Our stylers are the best for creating soft, glamourous salon curls on all hair lengths.

Why it worked

The creator's relatable frustration and dramatic reaction to a broken, expensive beauty tool likely resonated with viewers who have experienced similar issues, driving engagement through shared experience and empathy.

Summary

The creator is distraught because her BIO IONIC curling iron, which she has owned for five years, has broken. She expresses her sadness and frustration over the situation, lamenting that it was the only curling iron she ever used.

Structure

1Expressing distress over a broken curling iron
2Showing the broken curling iron and its brand
3Recounting the iron's value and longevity
4Lamenting the loss and need for a replacement

Product placement

Original caption

yall we’ve lost a diva baddie… drop curling iron suggestions down below ##westernfashion##OOTD##outfitideas##hairtutorial##curlingiron

More from @delareilley

More breakout videos from this creator.

BIO IONIC curling iron: it is used to curl hair, and it is shown to be broken. The brand name is visible on the product.

Transcript

yall we’ve lost a diva baddie… drop curling iron suggestions down below I was literally just curling my hair and now I have no idea what I'm gonna do because this was the only this is the only iron I ever use because it's amazing and incredible and yes I've had it for like five years and I'm like oh my gosh My BIO IONIC My BIO IONIC It's like $150 It's worth the money but This is one of the All influencers are doing the day I get worth the money but This is one of the things I need to have a Viking funeral Oh I'm so sad It's also like 400 degrees right now I'm actually crying We've been through so much together It's like fully fully broken Do they have a warranty Oh my gosh plastic's falling out of it What do I do That's it for that Say goodbye to her cuz she's dead This is your sign to check on your hot tools because they might not be okay Dang it now I have to go to Ulta I'm heartbroken