I can't be bald for my photos

@evie._.019

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SoundTikTok sound · original sound - evie._.019

Promoted product

Beachwaver

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9 videos3 creators

Why it worked

The video uses a relatable 'get ready with me' format to weave in a genuine, high-stakes product testimonial that feels authentic rather than like a scripted advertisement.

Summary

The creator documents her morning routine while preparing for work and senior photos, expressing frustration that her Beachwaver curling iron broke. She praises the product as her "holy grail" for curling her hair and mentions her minimal makeup routine.

Structure

1Creator introduces the problem of her hair and upcoming photos
2Creator explains her Beachwaver broke and praises its performance
3Creator applies moisturizer and curls her lashes

Original caption

Grwm gone wrong? #fyp #viral #work #senior #beachwaver @TheBeachwaver

4

Creator braids her hair to prepare for the day

Product placement

Beachwaver (a) ACTS: the creator says it is the only curling iron that ever worked on her hair, and she expresses disappointment that it broke. Removing it would change the video because the entire narrative is about this specific tool. E.l.f. Skin (a) ACTS: the creator applies it to her face and mentions she didn't put it on. Removing it would change the video as it is part of her get-ready-with-me routine.

On-screen text

I can't be bald for my photos

Transcript

I can't be bald for my photos. Get ready with me for work but I only have like two minutes. I'm taking my senior photos today so I got in the shower to make my hair wet because I'm braiding it because my Beachwaver broke and it's seriously the only curling iron that ever actually worked on my hair. My hair does not hold curls at all but for some reason with that specific curling iron it worked so well. But I had other people curl my hair for me, I curled my hair with different curling irons, like I tried so many other things and the Beachwaver is the only thing that ever worked for my hair and it broke. Just in time for senior photos too. So Beachwaver if you're seeing this, I wouldn't hate it if I got a new one because it's genuinely my holy grail. I love my Beachwaver so much. Anyway I'm pretty sure, oh my god look at that. I need a new eyelash curler so bad but I love this one. I think I'm literally just going to do the moisturizer and curl my eyelashes because I want to get ready for my senior photos when I get back from work so I'm going to redo it all anyway so there's no point in putting a lot of stuff on. And by a lot of stuff I mean mascara because that's all I normally wear. Well and this stuff, I didn't put this on either. Alright this is what I'm just going to do. Now I'm going to braid my hair real quick.