Promoted product
fountain pen
Why it worked
The video taps into a common progression for journaling enthusiasts, moving from basic tools to more specialized ones, creating relatable content that resonates with the target audience.
Summary
The video progresses through slides showing different writing instruments, starting with a gel pen and moving to a fountain pen. The on-screen text suggests a transition from a common gel pen to a more sophisticated fountain pen for journaling.
Structure
- 1Introduction of a gel pen
- 2Transition to a fountain pen
- 3Demonstration of fountain pen use
Product placement
Muji gel pen: ACTS - used by the creator to write in a journal, producing visible writing. Removing it would change the content of the journal.
Fountain pen: ACTS - shown being held and demonstrated as a writing instrument. Removing it would change the content of the video.
Pelikan: APPEARS - Brand name on display cases in a store. Removing it would not change what happens in the video.
LAMY: APPEARS - Brand name on display cases in a store. Removing it would not change what happens in the video.
Faber-Castell: APPEARS - Brand name on a pen. Removing it would not change what happens in the video.
On-screen text
give a journaler a gel pen
give them a fountain pen
and
they're