"Have you tried drowsy but awake?"

The video likely resonated with parents due to its relatable depiction of the common and often frustrating experience of trying to get a baby to sleep. The humor in the on-screen text and the baby's energetic resistance to sleep made it shareable content.

A baby is shown flailing in a crib, seemingly unable to sleep despite attempts to put them down "drowsy but awake." The on-screen text humorously narrates the baby's resistance to sleep, highlighting the common struggle of parents with sleep training.