We're giving away VIP Electric Picnic tickets 👀

@joedotie

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SoundTikTok sound · original sound - joedotie

View velocity

+28 views over 5.5d · ~5/day · 5 observations

Promoted product

Electric Picnic tickets

Weekend Tickets include admission to the festival and camping on Friday 27th, Saturday 28th and Sunday 29th August 2027

Why it worked

The video leverages a popular event (Electric Picnic) and a giveaway mechanic that encourages engagement through following social media accounts and actively seeking clues, creating a sense of urgency and participation.

Summary

This video announces a giveaway for VIP Electric Picnic tickets. The giveaway involves following Joe's Instagram, turning on notifications, and finding clues in their stories to discover a code word, 'Happy Camper', which must be said to claim the tickets.

Structure

1Announcement of ticket giveaway
2Explanation of giveaway mechanics (clues, code word)
3Details on giveaway dates and locations
4Instructions on how to participate (follow, notifications, stories)

Original caption

This could be your chance to get to Stradbally this year 🥳📣 [ad] In partnership with Coca-Cola, we’ll be hiding a pair of Electric Picnic tickets in Dublin, Belfast and Galway next week. Want in on those tix? Keep your eyes glued on our stories next week, follow our clues, track us down and tell us the code word ‘Happy Camper’ . It’s first come, first served, so don’t wait around 🤫 Over 18s only. w/ @Coca-Cola Europe

More from @joedotie

Product placement

JOE (appears, creator's name, removing it would not change what happens in the video) Coca-Cola (appears, brand logo, removing it would not change what happens in the video) Electric Picnic tickets (acts, prize for a giveaway, removing it would change what happens in the video)

Call to action

Follow Joe's Instagram, turn on notifications, watch our stories for clues. Say 'Happy Camper' to claim your tickets.

On-screen text

JOE Z We're giving away VIP Electric Picnic tickets 👀 OH, GOD. LADS, ALL TALKING? ARE GIVING AWAY EP TICKETS TODAY. LADS, PLEASE. PLEASE. WHAT? WHAT'S HAPPENING? ACTUALLY HAVE BOOKED FOR A MEETING AT 12. OH, GOD. NO. SORRY, SORRY. I DON'T WANT TO DISTURB YOU ANY MORE THAN I ALREADY HAVE I JUST- UNFORTUNATELY, THE TENT COME WITH ME MY TENT, SO. YEAH. OH. I ACTUALLY DOING MYSELF TODAY. BUSY, BUSY WORK DAY. CORPORATE GUYS. EP TICKETS! LET'S GO, BOYS. ACTUALLY, WHILE I HAVE YOU, AND JOE VIP ELECTRIC PICNIC IN DUBLIN, AND GALWAY DUBLIN - MONDAY 17TH BELFAST - WEDNESDAY 19TH GALWAY - FRIDAY 21ST NEXT WEEK ON THESE DATES. WHO IS SHE DUBLIN - MONDAY 17TH BELFAST - WEDNESDAY 19TH GALWAY - FRIDAY 21ST WE'LL BE POSTING ON OUR STORIES. ALL YOU HAVE TO DO IS GET THERE FIRST. IT WORKS. NOTIFICATIONS ON AROUND WE'LL DROP CLUES FOR WHICHEVER THAT DAY. FIND US THE CATCH, TO SAY YOUR TICKETS. IS 'HAPPY CAMPER'. SAY IT AND THE TICKETS ARE YOURS. SO, FOLLOW JOE'S TURN ON STORIES FOR CLUES. ALL YOU HAPPY CAMPER FOLLOW FOR CLUES 18+ ONLY, T&CS APPLY

Transcript

Oh, god. Lads, all talking? We're giving away EP tickets today. Lads, please. Please. What? What's happening? Actually have booked for a meeting at 12. Oh, god, no. Sorry, sorry. I don't want to disturb you any more than I already have. I just- Unfortunately, the tent come with me my tent, so. Yeah. Oh. I actually doing myself today. Busy, busy work day. Corporate guys. EP tickets! Let's go, boys. Actually, while I have you, and Joe VIP Electric Picnic in Dublin, and Galway. Dublin - Monday 17th, Belfast - Wednesday 19th, Galway - Friday 21st. Next week. On these dates. Who is she? We'll be posting clues on our stories. All you have to do is get there first. It works. Notifications on around. We'll drop clues for whichever that day. Find us. The catch, to say your tickets. Is 'Happy Camper'. Say it and the tickets are yours. So, follow Joe's Instagram, turn on notifications. Stories for clues. All you Happy Camper. Follow for clues. 18+ only, T&Cs apply.