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@drsomji — 88x breakout selling Beauty of Joseon, COSRX, Medicube, Anua, Round Lab | Overshot

87.6×Talking HeadListicle hookHealth

Hook

Rating Korean skincare out of 5

@drsomji

95.2K followers · usually 40.0K views a post

Views

3.5M

Likes

159.6K

Comments

994

Shares

14.1K

SoundTikTok sound · original sound - drsomji

View velocity

+342.3K views over 5.1d · ~66.8K/day · 5 observations

Promoted product

Beauty of Joseon, COSRX, Medicube, Anua, Round Lab

Why it worked

The video leverages the popularity of K-beauty and provides quick, digestible reviews of popular skincare brands, appealing to viewers looking for recommendations and product insights.

Summary

The creator rates several Korean skincare brands out of five, providing brief explanations for each rating. The video covers Beauty of Joseon, COSRX, Medicube, Anua, and Round Lab, with ratings ranging from 1.5 to 4.5.

Structure

1Introduction and rating of Beauty of Joseon
2Rating of COSRX
3Rating of Medicube
4Rating of Anua
5Rating of Round Lab

Original caption

Some are worth the hype. Some… not so much. Here’s how I’d rate them. #KoreanSkincare #KBeauty #SkincareReview #SkincareTips #SkinHealth

More from @drsomji

More breakout videos from this creator.

6

Conclusion

Product placement

Beauty of Joseon (skincare products): ACTS - The products are displayed and reviewed, with a rating given. Removing them would change the video's content. COSRX (skincare products): ACTS - The products are displayed and reviewed, with a rating given. Removing them would change the video's content. Medicube (skincare products): ACTS - The products are displayed and reviewed, with a rating given. Removing them would change the video's content. Anua (skincare products): ACTS - The products are displayed and reviewed, with a rating given. Removing them would change the video's content. Round Lab (skincare products): ACTS - The products are displayed and reviewed, with a rating given. Removing them would change the video's content.

On-screen text

Rating Korean skincare out of 5 JOSEON. Beauty of joseon Rating Korean skincare out of 5 COSRX Beauty of joseon Rating Korean skincare out of 5 COSRX Rating Korean skincare out of 5 MEDICUBE Beauty of joseon Rating Korean skincare out of 5 Medikube Rating Korean skincare out of 5 Anua Beauty of joseon Rating Korean skincare out of 5 Anua Rating Korean skincare out of 5 Round Lab Beauty of joseon Rating Korean skincare out of 5 Round Lab

Transcript

UM, Beauty of joseon K MINIMAL INGREDIENTS, GENTLE, DAMAGING. PROPERLY, FOUR HALF OUT OF 5. COSRX MUcin. VERY SIMPLE EFFECTIVE, ACTUALLY LOT SO FOUR FIVE. Medikube VIRAL, VERY GIMMICKY, AT AND ACTUALLY MUCH SO 1.5 OUT Anua LIKES DO, FIND OVERHYPED UNNECESSARILY EXPENSIVE SO PROBABLY FIVE. 2.0 Round Lab IS UNDERRATED FOR ALL DECENT YOU HAVE PROBABLY 3 Round Lab

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