Pitching our rewards app to strangers

@brickrewards

42.3K followers · usually 823 views a post

Views

30.0K

Likes

839

Comments

27

Shares

196

SoundTikTok sound · original sound - alicmayfield

Promoted product

Brick Rewardsbrickrewards.co.uk

Every month, Brick Rewards gives one renter a free month's rent. Download the app and enter for free with code FREERENT for your chance to win.

5 videos

Why it worked

The video likely performed well due to its relatable topic (rent payments) and the intriguing offer of cashback, presented in a casual, street-interview format. The direct engagement with strangers and the clear explanation of benefits without an obvious catch would encourage viewer interest.

Summary

The video shows a person pitching a rewards app to strangers in a park. The app offers cashback on rent payments, which can be redeemed for discounts at partner establishments. The presenter explains the app's functionality and how it benefits users without a catch.

Structure

1Introduction to pitching rewards app to strangers
2Asking about renting as a condition
3Explaining the cashback on rent feature

Original caption

Pitching our startup to strangers. Part 2.

More from @brickrewards

Product placement

Gousto: Gousto is a meal kit delivery service that provides pre-portioned ingredients and recipes. It appears as a red box held by one of the speakers. Removing it would not change what happens in the video. Gousto is mentioned as a partner where users can get discounts. This is a case where it ACTS as a partner for the rewards app. Removing it would change the context of the rewards app's partners.

Call to action

So all you'd have to do is scan that, enter that code when it asks you, and then get you a drink.

On-screen text

Pitching our rewards app to strangers Part 2 Hold for 2x

Transcript

There's just one catch. Do you guys rent? Yeah. Oh, perfect. So we're the first rewards app that gives you cash back on your rent. So you pay your rent as normal, we'll give you points. And those points basically equate to 5% of your rent. And they can be spent on things like £1 coffees, free meals at restaurants. Soon, 5% off at M&S, 10% off at Greene King. And yeah, hopefully your rent doesn't feel as painful every month. What's the catch? No catch. So it's completely free for you. And we make our money when you shop at one of our partners. So we're working with, like, 140 coffee shops and restaurants in Battersea and Clapham. Whenever you shop there, we take a commission. So that's how we make our money. Yeah. So all you'd have to do is scan that, enter that code when it asks you, and then get you a drink. Amazing! We were just talking about our rent actually Ha ha!