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All breakouts
86.6Talking HeadDirect Question hookOther
Hook
Hello. Do you rent?
@brickrewards
39.9K followers · usually 999 views a post
Views
86.3K
Likes
2.1K
Comments
84
Shares
559
Why it worked
The video uses a direct, in-person approach to pitch a relatable problem (rent costs) with a clear solution (rewards app). The interaction feels authentic and the offer of immediate rewards (a drink) lowers the barrier for engagement.
Summary
A person pitches a new rewards app for renters called Brick Rewards to strangers on the street. The app offers 5% cash back on rent, which can be spent on local rewards like free meals and discounts.
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Transcript, structure and on-screen text
4 beats, a 145-word transcript and 5 lines of on-screen text — the parts you need to write your own version.
Original caption
Pitching our startup to strangers. Part 1.
More from @brickrewards
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