86.6Talking HeadDirect Question hookOther

Hook

Hello. Do you rent?

@brickrewards

42.3K followers · usually 823 views a post

Views

86.3K

Likes

2.1K

Comments

84

Shares

559

SoundTikTok sound · Best Day Of My Life

Promoted product

Brick Rewardsbrickrewards.co.uk

Every month, Brick Rewards gives one renter a free month's rent. Download the app and enter for free with code FREERENT for your chance to win.

5 videos

Why it worked

The video uses a direct, in-person approach to pitch a relatable problem (rent costs) with a clear solution (rewards app). The interaction feels authentic and the offer of immediate rewards (a drink) lowers the barrier for engagement.

Summary

A person pitches a new rewards app for renters called Brick Rewards to strangers on the street. The app offers 5% cash back on rent, which can be spent on local rewards like free meals and discounts.

Structure

1Approaching strangers and asking if they rent
2Explaining Brick Rewards as a rent rewards app
3Detailing the benefits of the app (cashback, local rewards)
4

Original caption

Pitching our startup to strangers. Part 1.

More from @brickrewards

Product placement

Brick Rewards (app): acts - it is described as a rewards app for renters that gives cash back on rent and can be spent on local rewards. Removing it would change the video's topic. Brick Rewards (website): appears - it is mentioned as a place to scan and get a drink, and the creator's bio link leads to brickrewards.co.uk/giveaway, which is a giveaway page for Brick Rewards. Removing it would not change what happens in the video.

Call to action

Scan that and then I can get you a drink.

On-screen text

Pitching our startup to strangers Part 1 Hold for 2x

Transcript

Hello. Do you rent? Do I rent? Yeah. Yes, I do. Good. Good. We're the first rewards app for renters. So we'll give you basically 5% cash back on your rent that can be spent on things like free meals at restaurants, free pints, other discounts at local brands. So yeah, all you have to do is scan that and then I can get you a drink. Uh, Earlsfield? Yeah. So not too far. What's the app? It's a rent rewards app. Do you rent? Yeah, we do. So we basically give you 5% cash back on your rent that can be spent on rewards in your local area. So anything from like, £1 coffees, free pints at the local pub, discounted gym classes, What's it called? Brick Rewards Sorry, or if you scan that, That's actually pretty cool how much rent do you pay?

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Brick Rewards

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61.4

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Brick

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59.1

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Brick Rewards

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Pitching our startup to strangers. Part 2.

30.1

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Brick Rewards

30.0Kviews@brickrewards