133Talking HeadProblem Callout hookOther

Hook

If you're renting in London

@brickrewards

42.3K followers · usually 823 views a post

Views

109.4K

Likes

3.8K

Comments

186

Shares

1.6K

SoundTikTok sound · I Need a Dollar (Instrumental Version)

Promoted product

Brick Rewardsbrickrewards.co.uk

Every month, Brick Rewards gives one renter a free month's rent. Download the app and enter for free with code FREERENT for your chance to win.

5 videos

Why it worked

The video addresses a common pain point for London renters (high rent costs) and offers a tangible solution with a clear financial benefit (cash back and rewards). The use of specific examples and relatable rewards makes the offer more appealing.

Summary

This video introduces Brick Rewards, a rent rewards program that offers users 5% cash back on their rent payments. The program provides annual rewards equivalent to 700-750 pounds, redeemable for various perks like free coffee, meals, and discounts at partner brands.

Structure

1Introduction to renting in London and its costs
2Introduction of Brick Rewards app
3Explanation of 5% cash back on rent

Original caption

Do you rent?

More from @brickrewards

Product placement

Brick Rewards (app): Acts - it is a rent rewards program that gives users cash back on rent payments. Removing it would change what happens in the video. M&S (brand): Appears - mentioned as a brand where discounts are available. Removing it would not change what happens in the video. Green King (brand): Appears - mentioned as a brand where discounts are available. Removing it would not change what happens in the video.

Call to action

Enter FREE RENT giveaway 👇

On-screen text

Renting in London Hold for 2x

Transcript

If you're renting in London and probably pretty annoyed that every month 40/50% of your income disappears on rent every month, you'll hopefully wanna hear about our app. So Brick is the first rent rewards program. We'll basically give you 5% cash back on your rent payment. So if you pay 1200 pounds per month in rent, we'll give you effectively 700 - 750 pounds worth of rewards every year. And those are rewards like a free coffee, free pint, free meals at restaurants, discounted gym classes, even discounts and savings at brands like M&S, Green King, etc. So hopefully your rent that previously probably felt like dead money actually gives you something back every month.

Pitching our startup to strangers. Part 1.

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Pitching our startup to strangers. Part 2.

30.1

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