@thecoloradogal — 1,126x breakout

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#AD Is an everything bagel latte slightly unhinged?

@thecoloradogal

10.0K followers · usually 1.5K views a post

Views

1.7M

Likes

4.4K

Comments

223

1.0K

Promoted product

Everything Bagel Latte

Why it worked

The video leverages a novel and intriguing flavor combination (everything bagel and latte) to capture viewer attention. The creator's enthusiastic reaction and the limited-time availability create a sense of urgency and encourage immediate action.

Summary

A woman tries the new Everything Bagel Latte from Ziggi's Coffee, a limited-time collaboration with Philadelphia Cream Cheese. She highlights the unique sweet and savory flavor combination and encourages viewers to try it before it's gone.

Structure

1Introduction of the Everything Bagel Latte concept
2Demonstration of the latte being made
3Creator tasting and reacting to the latte
4Highlighting the limited-time availability
5Call to action to try the latte

Product placement

Ziggi's Coffee: ACTS - a coffee shop where the Everything Bagel Latte is made and sold. Removing it would change what happens in the video. Philadelphia Cream Cheese: ACTS - a key ingredient in the Everything Bagel Latte. Removing it would change what happens in the video.

Call to action

Grab the New Everything Bagel Latte at your local Ziggi’s, August 11–17 before it’s gone!!

Original caption

#AD Is an everything bagel latte slightly unhinged? Yes. Did I need to try it immediately? Also yes. 🥯☕️ @ZiggisCoffee partnered with @Philly Cream Cheese to create the NEW Everything Bagel Latte, combining tangy Philly with Ziggi’s signature coffee for a creamy, sweet + savory combo you really have to taste to believe. You only have ONE WEEK to try it! Grab the New Everything Bagel Latte at your local Ziggi’s, August 11–17 before it’s gone!!