Why it worked
The video likely worked due to its use of unexpected juxtapositions and meme culture, combining a popular brand (Coca-Cola) with internet humor and political commentary, which appeals to a specific online audience.
Summary
The video shows a person reacting to a Coca-Cola personalization website, implying that the user should focus on making Roblox songs instead of engaging with political or religious content. It then transitions to a montage of various meme-like images and clips, including a "Poo Bomb" and Donald Trump, before returning to the person speaking about voting for Trump.