As a new dad, every day looks different.

@bradengalloway

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Selling · Other Product

Coca-Colaseen in 9 videos →https://www.coca-cola.com/ ↗

Why it worked

The video succeeds by framing a brand partnership within a relatable, heartwarming 'day-in-the-life' narrative, making the product feel like a natural part of a genuine relationship rather than a forced advertisement.

Summary

A new father surprises his wife at the park with her favorite drink, a mini Coca-Cola. The video highlights the importance of small, thoughtful gestures in daily life.

Structure

1Introduction to the daily life of a new dad
2Running errands and picking up a specific drink
3Finding the wife at the park
4Surprising her with the drink
5Reflecting on the value of small moments

Product placement

The creator explicitly mentions and shows Coca-Cola mini cans throughout the video as a gift for his wife.

On-screen text

surprising my wife

Original caption

there’s not a day that goes by when my wife doesn’t have @Coca-Cola! & this Coca-Cola Mini Can makes the little things matter the most + it’s available in your closest convenience store now! ❤️ #CocaColaPartner

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Transcript

As a new dad, every day looks different. And every day there's always something going on. And today was no different. I had to run a couple of errands, but while I was out, I thought I'd stop and get Mackenzie her favorite drink. And if you know her, Coca-Cola has always been her thing. She's gonna love the fact that it's available as a mini. Mackenzie decided to take Harlow to the park. I found Mackenzie. Hey. Hey. If you know Mackenzie, I don't think there's a day goes by without her Coke. But being able to surprise Mackenzie when she's out has really become one of my favorite parts of my day. It's a small moment, but these are the times that we'll look back on and cherish the most.