Why it worked
The video likely performed well due to its visually striking and artistic makeup application, which is inherently shareable and aesthetically pleasing. The use of bold colors and abstract patterns taps into current trends in creative makeup content.
Summary
The video shows a woman applying vibrant, abstract makeup to match her colorful outfit. She uses various makeup products to create a bold eye look and applies lipstick, showcasing the creative process.
Product placement
Rimmel London (makeup brand, ACTS - used for makeup application, removing it would change the video)
MAC Cosmetics (makeup brand, ACTS - used for makeup application, removing it would change the video)
LANEIGE UK (skincare/makeup brand, ACTS - used for makeup application, removing it would change the video)
Morphe Cosmetics (makeup brand, ACTS - used for makeup application, removing it would change the video)
Max Factor (makeup brand, ACTS - used for makeup application, removing it would change the video)
Glisten Cosmetics LTD (makeup brand, ACTS - used for makeup application, removing it would change the video)
KAI COLLECTIVE (clothing brand, APPEARS - clothing is worn, removing it would change the video)