Why it worked
The video taps into the common desire for gaming hardware by contrasting the perceived limitations of consoles with the aspirational nature of building a custom PC. The rapid, visually appealing assembly process creates a sense of accomplishment and desire for the viewer.
Summary
The video shows a montage of PC building components being assembled, starting with the CPU and motherboard, then fans, a radiator, and finally the graphics card, culminating in a fully built and lit-up PC. The on-screen text poses the question of whether to get a console or a PC, implying the latter is the desired outcome.